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The RAW EGG Challenge by HiGRID Sleep

Yes, you read it right. We challenge you to experiment with our mattress using a raw egg. 

This Easter day, take up our RAW EGG challenge and witness the magic of smartGRID technology first hand. 

You’d have seen the ads, but, if you’re wondering what we’re really talking about, this blog is for you. 

What is the RAW EGG Challenge?

With Easter coming up, you’re all ready to paint the eggs, decorate your home with bunnies, pretty flowers and a lot more. You’re all stocked to prepare dinner for the Easter Sunday meal. 

We propose a challenge that can make your holiday more fun, especially with friends and family. 

What’s the deal? – We send our smartGRID mattress and a raw egg to your place. You can unveil the mattress, place the egg anywhere on it, and exert pressure on the egg. You can crash on it, jump, stamp, roll or sit on it, and see if, at any instance, the egg breaks. 

We guarantee you – it won’t. Because, that’s how our patented smartGRID technology works. 

Why Take the RAW EGG Challenge?

If you’ve been wanting to try out a different mattress to get much better sleep, but can’t decide which one is the best, you must take up this challenge. 

While you’ve been painting those little Easter eggs, you will find they’re quite delicate and you need to be extra careful, where and how you handle it. Imagine rolling over it, or jumping on it and it doesn’t crack open – there has got to be something about the surface that’s giving in to the pressure and preventing the egg from the pressure you exert. 

If you try this challenge on any other mattress, the egg won’t stand a chance. But, with our smartGRID mattress, it’s different. 

What Prevents the Egg From Breaking?

Our mattresses possess our Japanese patented Hyper-Elastic Polymers (grid-like structure) that can withstand any level of pressure, distribute it evenly across a larger surface area so there’s no undue pressure on the egg. 

The columns adapt to the shape of the egg, and give in to the movement you create. The Luxio Tech comfort layer and multiple transitional layers give a superior soft surface to the egg, so you can assure that it won’t break. 

The mattress is optimally firm, and cradles points where pressure is most exerted. Since the pressure points are eased and the egg is exposed to the super soft cotton + viscose top layer, it will stay strong. 

So, are you still ready for the challenge?

How Does the Mattress Help Your Body?

If our mattress can do so much for an egg, imagine what it can do for you.

Listens to Your Body

Your body has several critical pressure points – such as the back of your head, neck, shoulders, waist and the pelvic region. 

One of the best positions to sleep in is on your back, with your neck adequately supported, back rested on the ground and the entire body resting well. 

The HiGRID Sleep mattresses, with our smartGRID technology ensure all these pressure points are cradled with care. 

Just as the mattress adapts to the egg's curves and movements, it remembers your body type, sleeping style, typical movement patterns and allows for soft fluid movement without bouncing too much or staying rigid. 

Our HiGRID mattresses are made with high density foam and pocket springs that are designed to withstand any level of pressure. 

So, no matter how much you toss and turn at night, you won't feel the mattress jostle or compromise your sleep. 

Feel the Cold or Heat – Let Us Take it Off You 

Most of us feel uncomfortable sleeping when it's too cold or too warm inside. Even if your heater functions quite well, you might face a hard time in bed, shivering or sweating as the temperature turns. 

When this happens, no matter how tired you are, you can't possibly fall asleep. We understand that. 

Our Hyper Elastic Polymers are more than just grids, they, along with 2500+ air pockets, allow free air circulation, so heat or cold isn't trapped, your sleep temperature is monitored and altered to the optimal level. 

Breathes With You 

The top cover of our mattresses comprise a soft, breathable combination of cotton and viscose.

These materials are inherently heat and infection resistant, which is why we wear outfits made of them for different weather conditions.

When your mattress' top layer contains such infection resistant, hypoallergenic materials, they can absorb and evaporate sweat and other body fluids, and make your sleep surface clean and dry. 

Since the layers breathe and steer clear of infections, they're excellent for side and stomach sleepers, as the HiGRID mattress doesn't suffocate you when you sleep on your stomach. 

Furthermore, the foam used in our mattresses are Certipur-US certified – which stands proof to the eco-friendly foam and materials we use in manufacturing our high quality mattresses.  

Designed for Your Comfort 

Whatever mattress you may be using now, we guarantee you our mattresses will offer you twice the comfort. 

We'll tell you why. 

Our products have Luxio Tech layers at multiple levels to give you a plush, snug sleep surface. The foam used in our range of mattresses have varying firmness, so you can choose if you prioritise immense orthopaedic support, luxurious comfort or a fine blend of the two

Read this to figure how firmness works and how to choose the best firmness level for you, 

If you're considering an orthopaedic mattress, find out how it can support you and relieve your pain

Isolates Motion, So You Can Sleep Even if Your Partner Turns 

If you share your bed with a partner, you know how hard it is to handle the wobbling and jostling every time they turn. 

And the worst part is, you can't immediately go back to sleep once you're awake. We've all been there, and we know how frustrating it can be. Constantly waking up at night can be detrimental to your health and can accelerate your ageing. 

Luckily, we have the right products to end this cycle. 

Our mattresses have an innate property to isolate any movement to a limited surface area, so other areas of the mattress remain absolutely undisturbed. 

You would have noticed this property during the RAW EGG challenge – even when you jumped and rolled on the egg, the entire mattress wouldn't have moved. Only the area you laid pressure would have. 

That's proof right there, for you.

So, The next time your partner moves, you won't feel a thing.

What’s Next?

Now that you have taken the RAW EGG challenge and have felt how soft and supportive our mattress is, what are you waiting for?

Head to to place your order and get 50% off. 

Try out our mattress and if you don't find it comfortable even after 200 nights, you can return it for FREE. 

Yes, you read it right.

Change your mattress now and ensure soul soothing sleep for 10+ years. 

Hurry up, the Easter offer ends in a few days.

Vasantha Priya

Vasantha Priya

Vasantha Priya is a freelance content writer by day and a poet by night. She specialises in research-backed, long-form content for B2B & B2C brands. Vasantha strikes a chord with readers and drives action by establishing trust, thought leadership and authenticity. Apart from writing, she’s an English tutor and OD consultant. She also has an undying love for chocolates and sunsets.

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